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Graphic Design: Social Media Rebrand
Project type
Graphic Design
Date
2024- Present
Role
Creative Lead, Brand Strategy
At the Wild, our brand voice is built on around three key words: MOXIE, GRIT and UNITY.
We felt a disconnect from who said we are and who we looked like on social media. So in 2014, we gave our digital design a makeover. We made an intentional shift to redefine our social tone and voice and introduce a more modern look to our graphics and photography. The results were a huge success. In 2025, we saw engagement on our game-day graphics rise by 93% compared to our daily average and impressions rose 73% as well. We also ranked 6th in the NHL for followers gained across all platforms.
The conclusion? Impact matters! And it's pretty cool to look pretty cool.
