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Game Presentation: Opening Night 2026
Project type
Game Presentation
Date
October 3, 2026
Location
St Paul, MN
To start the 2026-2027 season, we knew we needed to create a moment for our fans that established the tone of the year and elevated the Wild brand. We partnered with our goaltender Filip "Gus Bus" Gustavsson to surprise season ticket members with a trip to the game on a school bus. We held an outdoor green carpet arrival party where fans had a chance to get an autograph from their favorite player before the game and we expanded our environment in the arena with additional LED boards, CO2 towers and intelligent lighting.
The result was a crowd that left the arena with a win and stronger brand affinity than when they walked in.
