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Brand Campaign: Not Weird. Wild.
Project Type /
High-Impact TV Ad Campaign
Date /
2021 - Present
Role /
Executive Producer, Creative Strategy, Script Development
In hockey, many players are hesitant to show their full personality. We saw that challenge and decided to break the stereotype with a campaign that revealed the genuine persona of our team. With trust and buy-in from the hockey operations staf, we successfully launched Not Weird. Wild. as a campaign in 2021. The campaign gained 426% engagement above average across all Wild social media channels from 2021-2025.
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