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Brand Campaign: State of Hockey Anthem

Project type

Original Music Score, Brand Spot

Date

April, 2025

Role

Creative Director and Marketing Lead

This project showcases what happens when tradition meets innovation. For 25 years, the Minnesota Wild has been the leader in the 'State of Hockey.' But the branding was outdated and due for a makeover. Working with our local chamber orchestra, we re-scored the State of Hockey anthem from scratch, re-branded the State of Hockey logo and built a new, modern chapter of an ageless tradition.

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